Yeah, you read that right. We have case study upon case study where organizations just like yours had a large donation and instead of just putting that bad boy in as an individual donation, they actually used it as leverage to create even more donation volume.
Le'ts do a little word problem.
Bob is your best donor. He hears about the Project and reaches out to let you know he wants to give your organization a $10,000 donation. Awesome.
Here's the thing though...if, instead of him just doing a direct donation to your page, you ask Bob if you can use his donation as a match, you now have something to message about to your community that brings a sense of urgency and a tangible goal to shoot for. Your donors will want to help you hit that goal to unlock the match and therefore will give...a lot.
So now, you're asking your supporters to give and once you raise $10,000, the $10,000 match will get released. Kind of like magic, your awesome $10k gift turned into a $20k really awesome gift. Thanks Bob.
You've got a match, now what?
Timing - Take a look at the Project calendar and decide when this match will work the hardest for the best return. Do you want to take advantage of an event you have planned during the Project? Plan it carefully and thoughtfully to maximize its impact and consider limiting your matching campaign to just a few days to capture the excitement.
Spread the word - As soon as you've planned the dates of your matching campaign, make sure you're all set to go with multiple emails, social posts, calls, and newsletter inclusions to spread the word that you want as many donations as possible to reach your match goal. Let them know the deadline and keep the urgency going throughout the entire timeframe.
Tangible Storytelling - Use your match to tell your story. Connect the match dollar total to a tangible use of the money. Let them know what this could mean to your organization and reinforce the important work your organization does to make it even more impactful.